Shop in Shop
A Shop-in-Shop is a physical store or a physical presentation of a brand in an existing 'host store'. For many brands, this is the optimal solution to increase visibility and awareness in a variety of locations. For example, department stores or large chain retailers. A Shop-in-Shop can vary greatly in scope and offers a number of benefits such as
- Gaining visible ownership of an area as the brand you are.
- That you create synergy and add value to the store you're in.
- Because you 'own' the space, you have the security of knowing that your products will be back on the shelves.
- Selling your products in their full conceptual scope, creating more cross-selling between your own products.
With Shop-in-Shops, you give your customers an overall better shopping experience because they are in 'universes', experiencing more and being further inspired. So all in all, a Shop-in-Shop is a win-win for everyone.