Presentation display
As the name suggests, it's all about presenting. These displays don't necessarily contain the sales units. The focus here is on the optimal presentation of the brand or product. This means e.g:
- Allowing your customers to focus on what you want them to focus on.
- That you can It can be storytelling,
- That there can be a focus on technical features
- That you can give customers an overview of options etc.
- Ability to interact intuitively and experientially with your customers with e.g. touchscreens, 'Try-Me' features, etc.
- Customers are taking a clearer stance on the product