GroundPlug® - a foundation for good cooperation.

After landing a deal with STARK, we needed to develop a presentation display that could also function as a storage/warehouse display.

GroundPlug® is a relatively new product on the market, so for us it was important that we could increase buyers' as well as craftsmen's knowledge of the product, create an overview of our product range and at the same time provide the necessary technical information when making product choices in the store.

After contacting several display manufacturers, we chose Nordshop Display A/S. We quickly realized that we shared the same core values and their constructive and persistent approach to the development phase helped us make informed decisions.

Our experience in developing displays and exposure is limited, but we were well supported by competent advice where the big picture and the functional part was essential. GroundPlug®'s products are heavy and the galvanized surfaces are hard on the display.

Rubber mats with a deck plate pattern, black-stained birch plywood with logo print and heavy-duty hangers that keep the products separated are just some of the solutions we are happy with. Nordshop Display's creative and technical approach allowed us to come up with several pragmatic solutions in line with our profile.

With the shelving from Nordshop Display, we have gotten off to a great start. We would definitely recommend Nordshop Display to others. STARK's Stores think that they have got a super nice display that almost sells the goods by itself - and the customers are also enthusiastic about the beautiful exhibition.

For example. A drawer was made in the lower 1/3 that can be pulled out and contain extra storage. Both sides worked intensely to get the solution finished with the very short deadline we had agreed with STARK.

In addition to producing the parts in metal and wood, Nordshop Display has sub-assembled the display with data lists, technical product sheets, and arranged for shipping to the individual STARK stores. The shelf labels were barely dry before Nordshop's fitters were at STARK to assemble and set up the displays and fill them with products.

Stephanie Rødskov / GroundPlug®General Manager

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